Jesper Noehr

A few days ago on reddit, there was a link to a book outline called “Predictably Irrational.” I’ve been reading through the entire thing, and there are some real gems in there — many which I’m sure you can apply to a vast variety of business and consumers.

Check it out – Predictably Irrational

Some examples:

Simonsohn and Loewenstein found that people who move to a new city remain anchored to the prices they paid in their previous city. People who move from Lubbock to Pittsburgh squeeze their families into smaller houses to pay the same amount. People who move from LA to Pittsburgh don’t save money, they just move into mansions.

and:

“If companies want to benefit from the advantages of social norms, they need to do a better job of cultivating those norms….It’s remarkable how much work companies (particularly start-ups) can get out of people when social norms (such as the excitement of building something together) are stronger than market norms (such as salaries stepping up with each promotion). If corporations started thinking in terms of social norms, they would realize that these norms build loyalty and–more important–make people want to extend themselves to the degree that corporations need today: to be flexible, concerned, and willing to pitch in.  That’s what a social relationship delivers.”

Right, so I’ve decided not to import my old blog entries, with the danger of some linking from other sites going wrong. Since I wrote my own blog software for the last attempt, and it doesn’t have any kind of export functionality + I don’t have time to write it, I’m just going to leave it at that.What will this blog be about? Well, hopefully it will have news about Bitbucket, DVCS in general, Python, maybe some scaling — stuff like that. I’m going away for Xmas vacation on Monday, and will be away for 2 weeks, so until then I won’t have anything on here.Stay tuned.