Jesper Noehr

A few days ago on reddit, there was a link to a book outline called “Predictably Irrational.” I’ve been reading through the entire thing, and there are some real gems in there — many which I’m sure you can apply to a vast variety of business and consumers.

Check it out – Predictably Irrational

Some examples:

Simonsohn and Loewenstein found that people who move to a new city remain anchored to the prices they paid in their previous city. People who move from Lubbock to Pittsburgh squeeze their families into smaller houses to pay the same amount. People who move from LA to Pittsburgh don’t save money, they just move into mansions.

and:

“If companies want to benefit from the advantages of social norms, they need to do a better job of cultivating those norms….It’s remarkable how much work companies (particularly start-ups) can get out of people when social norms (such as the excitement of building something together) are stronger than market norms (such as salaries stepping up with each promotion). If corporations started thinking in terms of social norms, they would realize that these norms build loyalty and–more important–make people want to extend themselves to the degree that corporations need today: to be flexible, concerned, and willing to pitch in.  That’s what a social relationship delivers.”